The
New Year promises even fiercer competition amongst e-commerce websites so put on
your thinking caps and plan ahead of time to make sure you don’t lag behind and
lose valuable profits. Here are some of the finest predictions for e-commercewebsite design trends 2015, which are guaranteed to bring Lady Luck to your side.
Flat design is good
Apple
started it and Google quickly took over with its idea of Material Design! We
thought 3D would be the future but it seems like flat design has conquered the
consumers’ hearts and the minds of the web developers at the same instant. Go
for exciting graphics and lively colors to make your e-commerce web page more
appealing to prospective buyers.
Videos to boost sales
It’s
not new notion to include video tutorials and reviews along with the product to
invite consumers to look a little deeper into its features. Now, thanks to
higher speed uploading, browsing and overall improved performance, videos are
becoming increasing common as a means for user interaction.
The “big” picture
Consumers
are no longer content to just view images that make the website look prettier.
They want every picture to be high definition and huge. This is why we see
gigantic close ups in super fine detail and glorious photographs of stunning
locations. These are used frequently in home page designs to create a breath
taking first impression.
Bold and beautiful type
Not
just images, typography wants to steal all the attention from gorgeous backdrops!
Type faces are bolder, broader and considerably larger than before. Handwritten
typefaces are still in vogue with creative font types transforming the brand
identities of businesses everywhere.
One design to rule them all
Online
shoppers want the convenience of ordering their favorite items wherever they
are at the moment and whenever they desire. This means that with the influx of
incredible mobile devices rapidly pouring into our hands, mobile consumers must
not be ignored. Focus is on a single web design, which will work for all the
popular devices owned by online shopping enthusiasts.
Deceptive hidden menus
There
is a relatively new concept of hidden menus entering the crevices of ecommerce
websites. These are meant to convey relevant information about products/
services to those who seek it. At the same time, this technique helps prevent
clutter on the web page, respecting the need for more space based web layouts.
Convenient card style layout
Revealing
one thing at a time is a good idea but what if someone wishes to place all
available options side by side for comparison? Keeping the layout in a need
tiled arrangement makes the entire shopping experience more convenient for the
customer. It also saves their time and helps them make wise decisions about
product selection. Therefore, it is becoming an increasingly popular layout for
easy navigation.
Animated micro transitions
It’s
exciting to give users quirky little surprises when they move towards a certain
option. It enhances the seller-buyer interaction and makes for a more
interesting user experience. Conversion rates are more promising and
recommendations are more likely. Smart use of latest animation techniques has
made this feature more appealing to users.
Ghost buttons over images
As
consumers love the idea of colossal imagery taking center stage in e-commerce
websites, designers do not wish to spoil the simple but powerful beauty of this
concept. A wonderful solution emerged in the form of transparent and
translucent Ghost buttons. These have been spotted in science-fiction animation
and movies as well because of its honesty and modesty.
Usability enhancing flashcards
To
build a brighter user experience, you need to display adequate information for
the consumer. Flashcards are the perfect method to convey useful information
about products along with their images. The price, availability, sizes, colors,
etc. is conveniently showed to user for selection plus an essential Call to
Action button.
