Real
estate is all about an exceptional presentation, which instantly does half the
job of convincing your client to accept the bargain. The most talented real
estate agents can make a deteriorating building in the middle of nowhere seem
like the Taj Mahal! Therefore, any real estate agency needs to put their best foot
forward when finalizing a web design to announce their online presence to
competitors and consumers alike. Here is a list of essential features, which will
aid in establishing an amazing real estate web portal, and help generate maximum
traffic for higher website rankings:
Source: http://www.getacoder.com/users/zensys/portfolio/real%20estate%20web%20portal/real_estate_web_portal_9517.jpg
Keep your pages unlimited for
maximum data
A
real estate is no small venture so there will be a huge mass of major and minor
details that will be required on the web portal. Too little information is just
going to infuriate your consumers, who visit your web portal in the hopes of
gaining insight into your business. There must be sufficient space left for
images and videos as well so an unlimited number of pages are ideal.
Slide shows and for available properties
Most
web portals today don’t have a lot of text on the home pages according to
recent trends because now textual content needs to be precise and brief. No one
has time to read all that so web designers must gain the attention of consumers
and communicate with them another way. Slide shows can have images related to a
great number properties added to them for livening up the home page and
displaying attractive properties on sale.
Source: http://assets.vancitybuzz.com/wp-content/uploads/2013/03/zh.rew_.ca_News-900x586.jpg?c71332
Smart categorization of real estate
types
It
is best to enhance usability of the web portal by adding popular real estate
property types, which you offer to your prospective clients. By listing real
estate properties under their respective categories like residential,
commercial, etc the whole process of browsing to find suitable offers would
become much more convenient for your online users not to mention it would make
the management of the web portal extremely easy for you.
Separate section for listing
dealers
Other
than categorization depending on property type, another method of organization
would be to write the offered properties down with respect to the dealer you
are engaged in business with regards to that particular property on sale.
State of the art content management
system (CMS) and database
Just
the presence of all that information is not enough to grant you superior status;
in fact the abundance of data poses a tricky problem. What happens if you
mismanage the data? You could have a serious crisis on your hands and lose your
professional image and reliability in the eyes of consumers. A proper
management system needs to be put into place to keep things flowing smoothly
and a secure backup system is required for storage in case of data loss.
Meaningful urls for higher search
engine ranking
The
words you incorporate into your url are imperative to the success of your web
portal. This is true for each and every web page because they will all show up
in search engines. It will do wonders for your search engine optimization and
help your website reach the first page without too much effort.
Source: http://www.properweb.net/content/images/screenshot05b.jpg
Attractive image and video
galleries
A
good idea for real estate properties’ displaying is by creating virtual tours
of available properties through videos. Videos are a favorite means of
communication for real estate buyers and give them comfort. They are fast and
efficient in this respect. Image galleries are a convenient way of browsing
through properties and comparing their details.
Add content from other reliable sites
There
are good options for adding things to your real estate web portal, which will
make it more popular and add authenticity to it like Google Maps to show
property locations, videos from YouTube and other image based sites.
