The Ultimate Design trends for Ecommerce Websites 2015

The New Year promises even fiercer competition amongst e-commerce websites so put on your thinking caps and plan ahead of time to make sure you don’t lag behind and lose valuable profits. Here are some of the finest predictions for e-commercewebsite design trends 2015, which are guaranteed to bring Lady Luck to your side.

Flat design is good

Apple started it and Google quickly took over with its idea of Material Design! We thought 3D would be the future but it seems like flat design has conquered the consumers’ hearts and the minds of the web developers at the same instant. Go for exciting graphics and lively colors to make your e-commerce web page more appealing to prospective buyers.

Videos to boost sales

It’s not new notion to include video tutorials and reviews along with the product to invite consumers to look a little deeper into its features. Now, thanks to higher speed uploading, browsing and overall improved performance, videos are becoming increasing common as a means for user interaction.

 

The “big” picture

Consumers are no longer content to just view images that make the website look prettier. They want every picture to be high definition and huge. This is why we see gigantic close ups in super fine detail and glorious photographs of stunning locations. These are used frequently in home page designs to create a breath taking first impression. 

Bold and beautiful type

Not just images, typography wants to steal all the attention from gorgeous backdrops! Type faces are bolder, broader and considerably larger than before. Handwritten typefaces are still in vogue with creative font types transforming the brand identities of businesses everywhere.

One design to rule them all

Online shoppers want the convenience of ordering their favorite items wherever they are at the moment and whenever they desire. This means that with the influx of incredible mobile devices rapidly pouring into our hands, mobile consumers must not be ignored. Focus is on a single web design, which will work for all the popular devices owned by online shopping enthusiasts.

Deceptive hidden menus

There is a relatively new concept of hidden menus entering the crevices of ecommerce websites. These are meant to convey relevant information about products/ services to those who seek it. At the same time, this technique helps prevent clutter on the web page, respecting the need for more space based web layouts.

Convenient card style layout

Revealing one thing at a time is a good idea but what if someone wishes to place all available options side by side for comparison? Keeping the layout in a need tiled arrangement makes the entire shopping experience more convenient for the customer. It also saves their time and helps them make wise decisions about product selection. Therefore, it is becoming an increasingly popular layout for easy navigation.

Animated micro transitions

It’s exciting to give users quirky little surprises when they move towards a certain option. It enhances the seller-buyer interaction and makes for a more interesting user experience. Conversion rates are more promising and recommendations are more likely. Smart use of latest animation techniques has made this feature more appealing to users.

Ghost buttons over images

As consumers love the idea of colossal imagery taking center stage in e-commerce websites, designers do not wish to spoil the simple but powerful beauty of this concept. A wonderful solution emerged in the form of transparent and translucent Ghost buttons. These have been spotted in science-fiction animation and movies as well because of its honesty and modesty.

Usability enhancing flashcards

To build a brighter user experience, you need to display adequate information for the consumer. Flashcards are the perfect method to convey useful information about products along with their images. The price, availability, sizes, colors, etc. is conveniently showed to user for selection plus an essential Call to Action button.  

Hottest Web Design Trends 2015 Predictions

Look out 2015! We got some happening trends shaping the New Year for web designers across the globe. That does not mean we will be saying goodbye to all the useful web design trends discovered and developed during last year. In fact, web designers are smart enough to figure out ways to use old knowledge and craft something even more extraordinary to wow audiences! Inspiration is ripe with a multitude of ideas pouring in from different regions and fields of work, existing due to market fluctuations and advances in other technology types, particularly mobile development.

Is your responsive design responsive enough?
You heard right folks! It’s here to stay because the mobile market just keeps giving us more and more reasons to think about the web design in terms of usability for mobile consumers. It came out of nowhere and spread its tentacles all over the web designing world last year. Now it has got its grip in deep, and we are grateful for its presence. It saves millions of dollars in website investments for businesses in the US, along with accomplishing a drastic decrease in complaints from frustrated mobile users. If you haven’t got a responsive yet, prepare to be bulldozed by your competitors! Apparently, it is more of a necessity than a trend now.

The flatter the better
The word “flat” is normally used to describe something bland and boring but for web designers, it has become a term to describe chic and edgy designs. This change shows how complicated the user perspective evolution has been in recent years. Flat designs follow the theory of minimalism, which seems to define the majority of web designs today. Maybe that is why they are so popular with target audiences. Other reasons include its suitability for mobile users, versatility, universal appeal and honesty. Get ready for some seriously cool flat web designs in this year!  

The clearly visible ghost buttons
Ghost buttons have fast become the favorite kind of buttons selected for Call to Action functions for websites. Everyone seems to have caught the “Ghost Fever” because apparently, even Hollywood cannot get enough of it as is evident from the science fiction movies released recently! Ghost buttons are simple, clear and direct with a basic geometric shape enclosing the text with a transparent background. So, they fit in perfectly with all sorts of the web design themes.

Typography rules supreme
A few years back, no one could have imagined that boring old text would be the most prominent feature in the web design this year. We have the free font sources to thank for that along with the innovative web designers, who took the risk. We think it is safe to say that it paid off. The sheer number of font types available and the beautiful scripts dedicated to various themes and emotions is plain astounding! It is a fresh approach that web users are not going to tire of anytime soon what with the influx of even more amazing original font types in stock for them.

HD imagery just got real
Even though the typography and image based designs went head to head last year, they appear to have come to a mutually beneficial compromise. Now we have got some pretty awesome image editing software widely available, so web designers are showing just how much potential pictures have to create breathtaking websites! Homepages consist of a heart-stopping background image with flawlessly matched typography dominate the web design scene this year.

 User-friendly micro interactions
Pop-ups? Just plain annoying! A few lines into the website these hard-to-ignore minions want to greet us with some utterly uninteresting message so we cannot wait for them to cease to exist. Wait! What if they carried meaningful well-written script directed towards a completely relevant purpose and made to look attractive with some eye catchy graphics thrown in? In 2015, web designers perfected the art of developing micro interactions chock full of usability to excite the users and send them down the conversion chain.

Why click when you can happily scroll away?
Once again touch screens have made our lives easier by inspiring a new web design trend this time. It makes for more attractive overall websites and gives them a modern and sophisticated air. It is especially convenient for mobile users, who cannot constantly click to select options because they are often multitasking. Scrolling is not just easy; it’s addictive!

So, there you have it! The hottest and most highly anticipated the web design trends of 2015 for the modern website user. They are being spotted in the web designs of major companies all over the web and are sure to spread elsewhere in a short span of time.