What
is the first thing you notice when you visit a website? Is it the flashy design
or the video clips or the attractive images laid out in an appealing manner?
These are all very prominent features of web design but the one that tops the
list is typography. Text is what one uses to explain what the site is all
about, what service are being offered and how the user may participate. Typography
can make or break a website and has a serious impact on the website traffic,
sales and profit. There, typography is not an aspect to be taken lightly when
designing a web page for any sort of business. Here are some things that every
web designer should consider while deciding the typographical layout of any
website.
Perfect size
You
would not want to visit a website and attempt to read the textual content there
through squint-y eyes so do not make the users suffer like this. Normally, a size
10 is standard and good enough for most browsers and systems. Be careful not to
increase it too much in case some users have their browsers set to a magnified
look. It should look neat and elegant so keep it not to big or too small for
the text to lose its appeal.
Suitable font type
Sure
curvy loopy fonts or funky types look really cool when used correctly but for
the main text it is a really bad idea. The users will not be able to
differentiate between various letters of the alphabet and will need more brain
power to decipher your cryptic message. The smart move would be to choose a
clean font with minimum elaborate patterns that everyone can easily read and
understand.
Hierarchy of headings
Not
all the content present in a website in the form of text carries the same
importance. Typography is a great way to differentiate between different points
and also between the level of significance they indicate. Different Font types
and sizes may be used to distinguish between different categories to clearly
show the intended hierarchy within the text.
Right color choices
Color
is a really crucial tool when designing the layout of a web page and it needs
to be play along with the theme of that particular website. Color can be used
to make some parts stand out while keeping others subdued depending on their
role in the web page and the overall visual appeal. All the efforts of the
content writer will go to waste if the colors are so poorly selected that the
user can barely read the text! So the colors of the text and the background
should be chosen by putting the needs of the reader before everything else for
a successful web design.
Appealing Alignment
Alignment
is just as crucial for the overall appeal of the typography as the rest of the
aspects. It is also greatly reflected in the overall layout and design of the
web page so it needs to be given attention. Center alignment is not the best
way to go no matter how dramatic a feel you wish to give to the web page’s
appearance. It is best to go for left alignment because that is the general
reading direction for all the users.
Proper Spacing
If
all the textual content seems crammed together to fit its delegated space
within the website, all the hard work will definitely go to waste. No one wants
to put time and effort to pick apart the words in their brain in an attempt to
understand what is trying to be communicated. Appropriate line spacing between
sentences is a must for any website.
Tackling symbols
Now
most web designers use Ms Word to conduct their typographical endeavors but on
transferring the text to the web page, there can be serious trouble. All the
symbols that are compatible with Ms Word may not work well with the browsers
and therefore, you could have a disaster on your hands. Proper HTML work can
solves such issues before the web page turns into a huge irreversible mess!
The
web designers at www.weaveyourwebdreams.com
are skilled in typography and have done amazing work with websites that have a
lot of appeal and focus on using typography to make the layout attractive in a
simple but highly interesting mix of font styles and sizes.
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